UNDERSTANDING THE B2B CUSTOMER PERSONA

A well-defined B2B customer persona enables you to build meaningful relationships. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.Understanding B2B Personas It includes information about their company, job responsibilities, goals, and challenges. What to include in your persona:- Type of b

From accounting and IT to marketing and HR, business services help reduce costs across all sectors.Understanding the types and value of business services can help you make better decisions. What Are Business Services?Business services refer to professional solutions offered by individuals or firms to help other companies stay efficient. Key types